第十八届中国出境旅游交易会（COTTM2025）开幕：周虽旧邦，其命维新，COTTM 将与中国出境旅游行业共赴下一个20年

旅游业界的各位同仁，大家上午好！

我是中国出境旅游交易会-COTTM主办方的卿清晖。

在北京这个春意盎然、鲜花怒放、充满希望的季节里，我们满怀喜悦与期待，迎来中国出境旅游交易会（COTTM）的第十八届。其实，半年前也就是去年10月底，COTTM 也是在这里举办，我也站在这个讲台上， 欢迎来自全球旅游业者。今天，我又一次代表 COTTM 展会主办方向来自世界各地的参展商、演讲嘉宾、中国旅游业者、合作伙伴以及媒体朋友，表示最热烈的欢迎和最衷心的感谢！

岁月流转、四季轮回，栉风沐雨、春华秋实，中国出境旅游交易会（COTTM ）自2005年4月在北京创办以来已服务行业二十年。20年来中国出境旅游行业走过了快速的发展和繁荣，也经历了行业重启和复苏。中国出境旅游运营业态从2005年起的批零体系、2015年的OTA叱咤风云、到如今多极格局。科技的力量更是对出境旅游行业从产品创新、营销推广、预定决策、以及运营管理等等进行着重塑和革新。 以Deepseek 为代表的AI 技术更是从行程规划、个性化体验、效率提升、趋势预测等等深刻地改变中国出境旅游行业。在这二十年间，COTTM非常自豪地服务了来自全球累计100多个国家的6000余家参展商，COTTM见证着行业的沧海桑田、斗转星移。

尽管全球化不断遭遇挑战、世界经贸体系正经历重构，但中国出境旅游市场依旧成为全球旅游经济版图中最为耀眼的存在，吸引着世界多国旅游目的地政府、旅游资源供应商和业界度高度关注！就在今天，第十八届中国出境旅游交易会（COTTM2025）迎来了来自全球45个目的地国家的150家机构的参与。我们十分高兴地欢迎埃及、突尼斯、尼泊尔、蒙古、秘鲁等一众国家旅游局老朋友的回归，也非常欣喜地迎接希腊的Ionian Islands（爱奥尼亚群岛）和阿曼等政府代表团的参展；同时，我们也非常激动地迎接俄罗斯国家旅游局率领9个地区旅游局、21家地接机构、酒店以及博物馆等30余家机构的参与！

COTTM2025展会现场

我们也非常荣幸地邀请到了突尼斯驻华大使  Adel EL ARBI 和突尼斯国家旅游局首代Anouar CHETOUI, 蒙古国驻华大使Enkhbold恩赫包勒德先生和参赞Narantuya娜林图雅女士也来到了我们会议现场，我们在此热烈欢迎。同时，对参与COTTM的展商再一次表示诚挚的谢意！

如行业所熟知，COTTM一直致力于把全世界旅游目的地的“新、特、奇”产品和服务聚集于北京，为中国出境旅游运营商去创造高度个性和定制化的产品而提供各种可能和选择。在本次展会上，从文明古国到文化名城，从传统旅游目的地到一带一路新兴目的地，从西班牙的 Flamenco到尼泊尔的丛林探险，从突尼斯的迦太基文化到南美的印加文化；无论是金字塔下的千年传奇，还是非洲草原的野性呼唤;  无论是俄罗斯的冰雪浪漫，还是东南亚海岛的椰风暖阳，COTTM 汇聚了来自全世界的、充满个性定制的产品供应商和服务商。

COTTM2025展会现场

如同以往， “COTTM会议”也将接下来在这个会场举行。本次会议将涵盖“出境旅游新趋势”、“中国旅游零售领域的发展和机遇”、“签证服务”、“目的地营销创新”、“数字化转型”等话题；在25日下午，我们也将第二次举办“ COTTM出境旅游投资&发展论坛” ，为海外旅游目的地与中国文旅投资者和酒店品牌“出海”提供更多机遇。

此外，在另一个会议室-COTTM 活动中心，在展会的第一和第二天，将有俄罗斯、埃及、突尼斯、尼泊尔、蒙古和阿曼等国家旅游局，以及马汉航空和2家中国的邮轮公司进行演讲 ；在第三天，有俄罗斯和蒙古国的文化表演活动。 

COTTM活动中心

除了来自全球的旅游目的地国家、使领馆和旅游资源和服务商参与COTTM外，以众信旅游集团和华程国旅集团为代表的中国出境旅游运营商和旅行社也全力支持COTTM的发展。华程国旅集团的潘渤总和众信旅游集团的曹建总也将在接下来进行主题演讲，非常感谢二位老总！我们预计在接下来的3天内将有3000位旅游业者来COTTM参观和采购。同时， 我们也确认了200名出境旅游运营商作为VIP买家。在过去的三周内，这些买家在预约系统里发起了近2500个预约，并将现场与展商进行高效率地对接和洽谈。

此次展会，我们也再次非常荣幸邀请到了COTTM的战略合作伙伴-中国旅游研究院的国际交流部主任杨劲松博士来到COTTM演讲！我在此表示热烈的欢迎！

COTTM将继续帮助全球旅游目的地深入了解和洞察中国消费者对出境旅行和旅游的新需求和行为模式，为境外目的地机构在中国市场找寻合作伙伴、为中国出境旅游业者对接境外资源提供平台价值。周虽旧邦，其命维新。COTTM 将与时俱进、生生不息，与中国出境旅游行业共赴下一个20年。

借此机会，我要向大家透露一下我们集团公司对COTTM的发展战略：我们将在今年9月19-21日在成都推出“COTTM 探险旅游展览会”，非常期待行业一如既往的支持！

感谢大家！

Opening Speech at COTTM 2025 

Ms Qing Qinghui

COTTM Project Director 

24 April, 2025

Good morning, Ladies and Gentlemen! 

My name is Qing Qinghui, the Project Director of China Outbound Travel and Tourism Market (COTTM). In this vibrant spring season in Beijing, filled with blooming flowers and hope, we are delighted and expectant to welcome the 18th China Outbound Travel & Tourism Market (COTTM).  In fact, half a year ago, at the end of October last year, COTTM was also held here, and I was on this stage to welcome tourism professionals from around the world.  Today, on behalf of the Organisers of COTTM, I would like to extend my warmest welcome and heartfelt gratitude to all exhibitors, speakers, Chinese tourism professionals, partners, and media friends from all over the world!  

As time passes and the seasons change, through trials and tribulations, China Outbound Travel & Tourism Market (COTTM) has been serving the industry for twenty years since its establishment in Beijing in April 2005. Over the past 20 years, the Chinese outbound tourism industry has witnessed rapid development and prosperity, as well as a reconstruction and recovery. The main players and business models in China's outbound tourism industry have evolved from the wholesale and retail system in 2005, the dominance of Online Travel Agencies (OTAs) in 2015, to the current multi-polar pattern. The power of technology has reshaped and innovated the outbound tourism industry in terms of product innovation, marketing promotion, booking decisions, and operational management. AI technologies represented by Deepseek have profoundly changed China's outbound tourism industry in aspects such as itinerary planning, personalized experiences, efficiency improvement, and trend predictions. Over these twenty years, COTTM is proud to have served more than 6,000 exhibitors from over 100 countries around the world. China Outbound Travel & Tourism Market (COTTM) has witnessed the great changes and development in the industry.

Despite the continuous challenges to globalization and the ongoing restructuring of the world economic and trade system, the Chinese outbound tourism market still stands out as the most dazzling part of the global tourism economic landscape, attracting the high attention of tourism destination governments, tourism resource suppliers, and the industry from many countries around the world! Today, the 18th China Outbound Travel & Tourism Market (COTTM 2025) welcomes the participation of 150 exhibitors from 45 destination countries around the world. We are very glad to welcome back old friends such as the tourism boards of Egypt, Tunisia, Nepal, Mongolia, Peru, and other countries. We are also delighted to welcome the participation of government delegations from the Ionian Islands of Greece and Oman. At the same time, we are very excited to welcome Russian Tourism Board, leading 9 regional tourism boards, 21 tour operators, hotels, museums and in total more than 30 organisations to participate!  Furthermore, Adel EL ARBI, the Ambassador of Embassy of Tunisia,  Anouar CHETOUI, the Chief Representative of  Tunisian National Tourist Office, Mr. Enkhbold, the Ambassador of Mongolia to China, and Ms. Narantuya, the Counsellor of Mongolia, are just at our Conference onsite. By taking this opportunity, I would like to express our sincere gratitude again to all exhibitors participating in COTTM!

As the industry knows well, COTTM has always been committed to gathering the "new, unique, and amazing" products and services of tourism destinations around the world in Beijing, providing various possibilities and choices for Chinese outbound tourism operators to create highly personalized and customized products and services. At this COTTM, from ancient civilizations to famous cultural cities, from traditional tourism destinations to emerging destinations along the Belt and Road, from the Flamenco in Spain to the jungle adventures in Nepal, from the Carthage culture in Tunisia to the Inca culture in South America; whether it's the thousand-year legend under the pyramids or the wild call of the African savannah; whether it's the romantic ice and snow in Russia or the coconut breeze and warm sunshine on the islands of Southeast Asia, COTTM brings together product suppliers and service providers from all over the world, offering personalized and customized services.

As before, the "COTTM Conference" will also be held in this meeting room. This conference will cover topics such as "New Trends in Outbound Tourism," "The Development and Opportunities in China's Tourism Retail Sector," "Visa Services," "Destination Marketing Innovation," and "Digital Transformation." On the afternoon of the 25th, we will hold the "COTTM Outbound Tourism Investment & Development Forum" for the second time, providing more opportunities for overseas tourism destinations to connect with Chinese cultural and tourism investors and hotel brands.

In addition, in another conference room, the COTTM Activity Center, on the first and second days of the exhibition, there will be presentations by the tourism boards from Russia, Egypt, Tunisia, Nepal, Mongolia, and Oman, as well as Mahan Air and two Chinese cruise companies. On the third day, there will be cultural activities and performance from Russia and Mongolia.

In addition to the participation of tourism destination countries, embassies and consulates, tourism resources, and service providers from around the world at COTTM, Chinese leading outbound tourism operators and travel agencies represented by Utour Group and HCG International Travel Service Group also fully support the development of COTTM. Mr. Pan Bo, the President of HCG and Mr. Cao Jian, the President of Utour Group, will also give keynote speeches in the following. In the next three days, it is expected 3,000 industry professionals will visit and make purchases at COTTM2025. At the same time, we have also invited 200 outbound tourism operators as VIP buyers. In the past two weeks, these buyers have initiated nearly 2,500 appointments with exhibitors through the appointment system.

As the COTTM key strategical partner, China Tourism Academy, has supported COTTM for the past decade. Today, we are once again very honored to invite Dr. Yang Jinsong, Director of the International Exchange Department of the China Tourism Academy, to give a speech at COTTM! I would like to extend a warm welcome to him!

COTTM will continue to help global tourism destinations deeply understand and gain insights into the new demands and behavior patterns of Chinese consumers for outbound travel, and to provide value for overseas destination institutions to find partners in the Chinese market, and for Chinese outbound tourism professionals to source and connect with overseas resources. COTTM will keep pace with the times, be full of vitality, and embark on the next 20 years together with the Chinese outbound tourism industry.

Taking this opportunity, I would like to reveal our group company's development strategy on COTTM: We will launch the "COTTM Adventure Experience" in Chengdu on 19-21 September this year. We sincerely look forward to the continued support from the industry!